In December 2018, JCYS engaged my agency to do a logo refresh–they wanted to honor their existing visual brand and its history, but they also knew they needed an upgrade.

I put together a full style guide for them, including a new logo that was a clear evolution of the original, maintaining its sense of playfulness and optimism while simplifying the shape to be more versatile, modern, and open.

Original logo
The logo revision JCYS settled on
Alternate logo option presented (not selected)